Colorado and Utah-based New Age Beverages Corporation, which has been making its way into the CBD beverage arena, announced that it has signed an agreement to develop and distribute Marley branded cannabis-infused beverages.
Bob Marley CBD-infused beverages made their debut at the Winter Fancy Food Show on January 13th and began taking initial orders on a first-come, first-served basis.
According to the company’s press release, the partnership leverages Docklight Brands’ extensive CBD expertise and utilizes their depth of insight in regulatory, compliance, production and quality control.
New Age will be able to launch Marley+CBD in key markets beginning immediately. The first product in the rollout will be Marley+CBD Mellow Mood, relaxation drinks in 15.5 oz cans with 25 mg of pharmaceutical grade CBD per serving.
The initial market of customers will be in Colorado, Oregon, Washington, and Michigan, states that allow legal recreational use of marijuana for adults.
Michael Cunningham, Senior Vice President of Sales for New Age stated, “It makes my job a lot easier when I have retailers and distributors reaching out to me asking for specific products. From the moment the CBD movement began, I’ve been receiving calls nonstop asking when we’d be going to market with a Marley+CBD product. Retailers and distributors realize that it will be a long road for smaller CBD brands to gain traction and brand equity. Under the Marley brand platform, we are able to leverage a massive global brand with ties to healthy cannabis use, to ultimately grow a beverage brand beyond anything we have seen to-date.”
Since last October, New Age has received commitments and confirmation from major national accounts and distributors encompassing more than 125,000 outlets, including two of the largest U.S. retailers in the convenience and grocery channels. The company, whose brands are sold across all 50 states within the US and in more than 60 countries internationally across all channels, expects to expand distribution of the Marley+CBD brand to additional markets as the regulatory landscape allows.
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